The Lenovo North America team came to us to develop a new campaign to change the perception that Lenovo is a “Value for money" brand and position it as a "Premium" brand.
The Be Greater Than campaign is a social first campaign featuring vanguards of culture, change makers and social impact entrepreneurs that leverage Lenovo technology to further society by working every day to turn life’s biggest challenges, into the life’s biggest opportunities.
Roles
Creative Director
Production Director
Lauren Good Day
Lauren Good Day is a multi-award winning Arikara, Hidatsa, Blackfeet and Plains Cree artist & sought after fashion designer. This video follows her creative process and how using a Lenovo device enables her to create efficiently and in sync with many different partners. It helps her connect her heritage to modern audiences in an unexpected way.
Pinky Cole
Pinky Cole takes viewers on a visual journey using a series of theatrical style sets that show’s the Slutty Vegan origin story, from epiphany to execution and how her Lenovo laptop help power her ability to bring this incredible brand to life. Ultimately the spot concludes with Pinky telling the world that with the right vision, people in your life, and of course the right tools, you can be greater than any challenge that impedes your purpose!
Thank you for visiting this site created by me. Excuse any errors, I'm always learning.
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ryan.claybaugh@gmail.com
785 577 4769
Thank you for visiting this site created by me. Excuse any errors, I'm always learning.
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