PATRÓN

While at MBooth, I had the opportunity to elevate Patrón's art direction in their photography. We took them from a brand showcasing cocktails and tequila, to a brand highlighting hand-crafted cocktails in elevated photography and brought more human elements to their side of tequila. The images were captured by the great Kate Mathis, Wes Tarca, & Ren Fuller with art direction and conception by myself.

Roles

Creative Director
Art Director

Production Director

Producer / Editor

Patrón X Cocktail Courier

Michelle Zauner

Patrón Tequila teamed up with musician Michelle Zauner, aka Japanese Breakfast, to introduce the Patrón x Japanese Breakfast Cocktail Courier Kit.
The kit celebrates a shared commitment to craft, creativity and heritage and was brought to life on social, TVC, and paid media. Her cocktail was a twist on the classic paloma using Persimmon.

Jonboy

To tell a story of masterfully crafted tequila and passionate art, Patrón partnered with renown tattoo artist Jonboy to create a cocktail and custom kit which launched on Cinco de Mayo. Giphy stickers were created in conjunction to a full social/PR push.