As the creative lead for the Shell account, I pitched yearly social media plans baesd upon a deep partnership with strategy to take Shell's social presence to the next level.

We gave the community a platform, went from focusing on race lovers to car enthusiasts, and updated the feed to be playful, social-first, and cater to the people that use gas every day.

While on this account I increased growth metrics consistenty, and brought in 3X the amount of money that was being allocated initially.